Our special interest…
We have a passion for Sustainability. It's how we define it that's different. We work with you, you team and organisation to help you discover what sustainability is and how you can achieve it at every level. These days, most of our work is focused on helping others achieve sustainable outcomes personally and collectively....and we love it!
BUSINESS CHALLENGE
Creche and Kindergarten Association of Queensland (C&K) contacted Resource Advisory to produce marketing collateral that would support enrolments for their newly opened Kindergartens throughout Queensland. C&K was experiencing rapid growth in response to Queensland Government Kindergarten development initiatives. Resource Advisory saw an opportunity to investigate the underlying reasons for low enrolments, presenting a case for an exploratory phase prior to developing communication and marketing tools and tactics.
C&K QUEENSLAND
BROCHURE FOR NEW KINDERGARTENS
POSTER FOR NEW KINDERGARTENS
POSTCARD SERIES TO SHARE C&K STORIES
POSTCARD SERIES TO SHARE C&K STORIES
SERVICES, SOLUTION AND STRATEGY
Resource Advisory was selected from a shortlist of five consultancies that competitively bid for this project and undertook the following activities:
Qualitative Interviews
We undertook a series of interviews with stakeholders at Corporate Head Office and spoke with Kindergarten Directors “in-field” to determine the issues likely to impact marketing and communications activity.
Secondary Research
We reviewed the statistical evidence including socio-demographic data as possible determinants of low enrolments.
Communications
We facilitated the engagement of all stakeholders and collaboratively developed new communications to support enrolment activities.
Marketing
We worked with an internal design team to revitalise collateral, producing a sequence of tools for current and future C&K Kindergarten needs.
Strategy
We identified new strategic imperatives for C&K and communicated these to the CEO and Steering Committee as crucial for business success.
Crucial Conversations
We delivered Crucial Conversations to C&K's leadership team to enhance their capacity to reach strategic imperatives identified in the newly developed Strategic Plan.
OUTCOME/RESULTS
We delivered the nominated project outcomes on time and within budget, establishing a future direction for all communication and marketing activity. We championed the recruitment of a key internal resource to ensure momentum at the organisation and identified a range of tools that C&K could employ to optimise future opportunities.
C&K said “ Your professionalism, enthusiasm and brilliant skills have made this project so successful.”